Running a Gym in 2020: CrossFit Hyperactive

Jesse Suarez, owner of CrossFit Hyperactive in Salinas, California, describes how he and his members have handled the evolving requirements for gyms during the COVID pandemic. In short, hours are longer, expenses are higher, and income is lower. Though Suarez has considered moving to a smaller space and even closing for good, his members have started coming back and offering support. Approximately 45 percent have returned so far, even taking it upon themselves to hold a fundraiser, which helped Suarez pay the rent.