I wonder, where does fish fall in this discussion...is it intentionally not included ?

Years ago I rewrote this and printed it out in poster form. I altered it in two ways by adding "added" to say "no added sugar." And as I explain to clients and patients, sometimes "added sugar" is not only additional processed or sugar substitutes, sometimes it is extra fruit. So I also altered it by bolding and capitalizing "some" before "fruit." It's just common sense (for some).

As a health professional that works in developing countries I focus on developing nutritional programs for populations that are greatly depend on a highly processed carbohydrate, white rice and although the "100 Words" only touches the tip of the topic, so-to-speak, it addresses all of the issues indirectly and is an incredible starting point for nutrition conversations. I have used it on WHO, USAID and Oxfam assignments and always hang it up. Even in my clinic yurt in Sri Lankan refugee camps in Tamil Nadu. And anytime anyone asks me about it, it opens the door to interesting and in many cases life-altering discussions.

Yes! Great write-up, Mike. 
Keep up the good work! 
I also second Thomas Legans request to bring back poster, so we can spread the message in our affiliates ( or in my case, the garage!).

I want a large poster of this, or a version of it for my office and gym. I can't find it anywhere to purchase besides this knockoff amazon one, which I don't want to give my money to. I feel any sale of this should go to CrossFit and Glassman. Start making this again! 

Agreed. The spirit of the CrossFit prescription is not low carb but low processed foods. It is not a diet but a way of eating, of fueling the body for the rest of your life.

Added sugars is the main thing I look for on a label. 

Exactly! 

Am I alone in reading some revisionist history here? I'm curious from where Mike is quoting CrossFit's recommendation of "eating for wellness," seeing it wasn't footnoted. 

Since when have we been doing anything "for wellness" and not for fitness? "Fitness in 100 Words," or in that memory-holed phrase, "Forging Elite Fitness." I realize anyone starting at Sickness necessarily passes through Wellness. But we want to be continuously moving toward the Fitness end of the continuum, not stopping at the Wellness station. Let's not sell ourselves short. Plenty of "well" people eat more added sugar in a week than some of us eat in a year. Or ever.

For years I've explained "What is Fitness" in 101 words, "...and no ADDED sugar." I'm glad to see HQ write this, though I'd strongly argue No ADDED sugar is a prescription for fitness.