Gatorade became an iconic and trusted brand based in part on the perception that it was developed through rigorous scientific research. In Dr. Robert Cade’s own words: “I am proud that Gatorade was based on research into what the body loses in exercise. The other sports drinks were created by marketing companies.” As we review the historical record, it is perhaps appropriate to revisit the findings of the first three foundational studies that established Gatorade as a viable product, as well as the other influential research used to establish the “Science of Hydration.”

“My commitment to my athletes is clearly expressed and perceived in our first meeting. I am all theirs. They are the object of my focus and the focus of my conversation. They come back not because of my physical capacity but because they believe in my capacity to develop theirs.”