“China’s fitness-is-best message, as it happens, has largely been the handiwork of Coca-Cola and other Western food and beverage giants, according to a pair of new studies that document how those companies have helped shape decades of Chinese science and public policy on obesity and diet-related illnesses like Type 2 diabetes and hypertension."

“Coke’s recipe for success in China relies on more than cultivating political relationships and strategic localisation of products and marketing. Through a complex web of institutional, financial, and personal links, Coke has been able to influence China’s health policies. … It has done this by leveraging the Chinese branch of an organisation it created to advance its interests around the world. The International Life Sciences Institute (ILSI), set up by a Coke executive 40 years ago in the U.S., is housed within the Chinese Centre for Disease Control and Prevention (CDC), a unit of the government health ministry.”

One year ago: Keep Fitness Legal reports on the International Life Sciences Institute and Chinese health policy.

National Champions and the top 20 from the Open compete at the CrossFit Games for the title of “Fittest on Earth®.”