More than just another event — the ultimate team-building experience for CrossFit affiliates. Bring your owners, managers, and coaches to grow together, level up your business, and get re-energized and inspired about the work you do every day.
Presented by Hustle Up
Owners and Coaches Conference
July 30 - 31, 2025 | Marriott Albany, New York
Because great coaches and great businesses don’t happen by accident.
Learn real-world business practices and plug-and-play strategies to help your affiliate thrive.
Strive for coaching excellence and gain the tools to build a sustainable, fulfilling career in CrossFit.
Immerse yourself in a community of like-minded professionals who care deeply about doing this the CrossFit way.
Hosted by CrossFit
This two day event includes presentations and hands-on clinics delivered by CrossFit HQ staff, veteran Seminar Staff and subject matter experts in coaching and movement instruction, nutrition, business and leadership. You’ll walk away with an improved ability to apply CrossFit’s core principles to your business and with your clients.
Actionable business talks
Hands-on coaching sessions
Interactive product workshops
Who Should Attend?
CrossFit Affiliate OwnersWho want to grow their business while staying rooted in the methodology.
Managers and LeadersLooking for systems that create consistency and buy-in across the team.
Coaches at All LevelsWho want to sharpen their skills, elevate their impact, and build a long-term coaching career.
I enjoyed the presentations and each had my mind spinning with ideas of how I could improve either myself as a coach, my affiliate as a business, or affect my community at large. I am excited to keep momentum going!
—Rocklan McDowell (CF-L3), Owner of CrossFit Amrock, on a recent Affiliate Summit
Choose Your Track AND EARN CEUs
Customize your experience based on what matters most to you and your team. With three distinct tracks, you can attend the sessions that align with your goals and preferred learning style. You can also move between tracks and get value from all. Current CF-L3 and CF-L4 trainers are eligible to earn up to 14 CEUs for attending the full two-day conference.
Speakers
Stay tuned for additional speaker announcements.
What’s Included:
- Two days from 9 a.m.- 6 p.m. of actionable business presentations, practical coaching sessions, product workshops, meaningful roundtable discussions, and panels by industry leaders.
- Inspirational keynote speakers.
- Box lunches provided on Wednesday and Thursday.
- Fun Wednesday night social in the Albany Warehouse District.
- Off-site workout coached by Seminar Staff. Transportation to and from the workout will be provided.
- One beverage at the Tuesday night welcome happy hour.
Purchase your Early Bird tickets
STAY IN THE LOOP
Be the first to know about keynote speakers, agenda updates, exclusive announcements, and participant information.
Networking
Early Check-In and Happy Hour – Join us for a happy hour and early check-in on Tuesday, July 29, from 4-6 p.m. at the Marriott Albany. Meet your fellow event attendees, pick up your conference packet, and familiarize yourself with the space.
Wednesday Affiliate Social – Coordinated specifically to encourage socializing amongst conference attendees, this unique event will take place in the up-and-coming Albany Warehouse District. Six of the most popular restaurants and bars in the area will be hosting this night out, offering food and beverage specials exclusively to conference-goers. Meet new friends and feel the good vibes of the CrossFit community! Transportation will be provided by CrossFit.
Official Affiliate Hotel
Book our exclusive affiliate rate for the CrossFit Owners and Coaches Conference and stay through the Games! Be close to special affiliate activities all week long.
Schedule Overview
At the Games
Whether you have a ticket or not, the CrossFit Games experience offers more than just competition. Vendor Village will be open to the public all weekend, featuring your favorite CrossFit brands. Affiliate owners can stop by the Affiliate Lounge Friday–Sunday to pick up their gift bag, connect with their Affiliate Rep, and mingle with fellow owners.
Access to the Affiliate Lounge and Vendor Village
Celebrate with an exclusive Affiliate Owner Appreciation Party
Affiliate Owner Workouts
Frequently Asked Questions
The Albany Marriott is the official affiliate hotel during the week of the 2025 CrossFit Games and is where the Owners and Coaches Conference will be held. As an affiliate owner or coach, you’ll have access to discounted rates to stay in the hotel for maximum affiliate networking, be close to the Affiliate Appreciation Party, and more!
This year, we are separating our educational offerings from the Games activities so attendees can focus on one at a time. This means affiliate owners can benefit from two full days of dedicated business and coaching education at the conference, followed by three days of undisturbed Games spectating. While this format change requires purchasing a separate ticket to the conference, it is designed to maximize the learning experience and will be well worth the cost. CrossFit is not planning to offer any additional educational content at the 2025 Games.
Affiliate owners and their business partners, managers, coaches, and other staff.
A complete list of presenters and the schedule of events at the CrossFit Owners and Coaches Conference will be released soon. Stay tuned for more details.
The CrossFit Owners and Coaches Conference is a separate event from the CrossFit Games. However, affiliate owners do not need a Games ticket to access the Affiliate Lounge which will be open to affiliate owners on Friday, Saturday and Sunday over the Games weekend. Additionally, Vendor Village will be accessible to the public. Please be aware that the Affiliate Lounge has limited space and will primarily be used for affiliate owners to connect with each other and HQ staff.
Yes! After purchasing your first ticket, you may purchase additional tickets for your coaches and business partners at a lower price. These tickets are specifically for individuals directly connected to your affiliate business.
This conference is meant for affiliate owners in good standing and coaches with a valid credential. In some cases, you may be asked to provide proof that the individuals receiving the discounted tickets are your coaches or business partners. Please ensure you have the necessary details ready.
Unfortunately, we do not offer refunds for event tickets under any circumstances. All sales are final. If you’re unable to attend, you can transfer your ticket.
The event will start around 9 a.m. and finish around 6 p.m. on Wednesday, July 30, and Thursday, July 31, 2025.
Yes, there is parking at the Marriott.
Yes. A boxed lunch will be provided on Wednesday and Thursday of the event. All other meals will be the responsibility of the attendee. The Marriott’s restaurant will be open for breakfast, lunch, and dinner each day. Wolf Road has many restaurants within a few minutes’ drive, as well.