The Affiliate Starter Kit Is Here

CrossFit affiliates stand at the helm of a health movement. It’s in CrossFit affiliates around the world that people start their journeys toward better health, fitness, and longevity. Many who realize the unrivaled benefits of CrossFit develop a desire to share those benefits with others. There’s no better way to do this than opening your own CrossFit affiliate.

But where do you start? Launching a new business is full of questions, uncertainties, and obstacles. If you’re an aspiring affiliate owner, you’ll need great coaches, and a place to gather and curate your community and teach the CrossFit methodology. You’ll need a sound business plan to ensure success and mitigate risk. You’ll need a solid understanding of the common pitfalls of affiliate ownership and how to get ahead of them before you open your doors.

That’s where CrossFit HQ and the brand-new Affiliate Starter Kit come in.

“We saw a white space in the marketplace for prospective and new affiliate owners,” said Austin Malleolo, Interim GM of Global Affiliates. “How can we utilize our large group of successful affiliate owners to build a proper guided tour of how to get from the idea of opening an affiliate to running a successful business? We want our affiliates to operate as sustainable and scalable businesses that have a positive impact on their communities.”

Recently launched, the Starter Kit was created by affiliate owners and CrossFit staff, and serves as a resource to help new and aspiring affiliate owners develop the confidence and toolkit they’ll need on the path to opening and running their affiliate. Wondering where to look for a location? We can help. Not sure how to structure your budget? We’ve got that covered, too.

“Some of the topics we’ve seen potential affiliate owners struggle with most include creating a business plan encompassing a detailed look at your business and the model in which you feel fits you best, choosing a sound location, including favorable lease terms, mitigating any sound and/or neighborly issues, proper budgeting to ensure the dollars associated with opening are secured, and overall financial planning to understand the general risks and means to get to profitability,” Malleolo explained.

The Starter Kit addresses all of these common issues, plus many more, and has value for the aspiring, new, or even long-standing affiliate owner, as the resource is chock full of material to aid in the pre-opening and post-opening stages of owning an affiliate.

“The Starter Kit is ideal for those who want to own an affiliate, are in the process of getting their new affiliate set up, or even those who have recently opened an affiliate. Even current affiliate owners have something to gain from the Starter Kit,” Malleolo said.

If you’re considering joining the community of 12,000+ affiliates spanning 155 countries, the Starter Kit is a great resource to help get you started.

“Whether you are a veteran affiliate owner or a new transfer, the kit will allow you to scout your areas of weakness and focus on further developing them into soon-to-be strengths,” Malleolo said.

He added: “It’s one more tool in the toolbox. Affiliate owners can lean on this resource as needed. It’s not the absolutes of how to do things, but it’s absolutely a proven compendium of the methods the leaders in the CrossFit affiliate space are doing day in and day out.”

As CrossFit HQ continues its efforts to support our affiliate community, the Starter Kit has the potential to save new and existing affiliate owners valuable time, money, and other resources as they work toward success. Utilizing the Starter Kit can reduce the time it takes to open your doors, the costs in doing so, and the speed with which you see profitability.

As the newest addition to the Affiliate Toolkit, the Starter Kit joins many other affiliate-centered resources such as the CrossFit Affiliate Marketing Kit, Affiliate Playbook, Affiliate Programming, Affiliate Partner Network, and Affiliate Roundtables — and the Toolkit will continue to grow.

“Our goal is to be a trusted partner for all of our affiliates; to support them in their pursuit of doing what they do best: change lives through the power of CrossFit,” Malleolo said. “Our decisions are guided by this one single tenet: Whatever we do, it needs to support CrossFit affiliates in this pursuit.”

For $500, you’ll have access to the Affiliate Starter Kit for six months, allowing plenty of time to take advantage of all it has to offer. For new affiliate owners, that $500 will go toward your affiliate fee in your first year of ownership (current affiliate owners have access free of charge via the Affiliate Toolkit).

Ready to get started? Log into your toolkit now to start utilizing the Starter Kit.