Coca-Cola and its proxies persistently attempt to influence science to shift the blame for obesity away from bad diets. One such proxy — founded by Coke and its loyal partner the American College of Sports Medicine (ACSM) — is Exercise is Medicine, an initiative designed to influence the medical establishment, cast doubt on the relationship between nutrition and obesity, and muzzle fitness trainers. To conceal this dubious history, ACSM claims it founded Exercise is Medicine with the American Medical Association, ignoring Coke's founding role. ACSM-affiliated scientists continue to repeat this false claim, despite CrossFit's repeated correction.