In this talk from Aug. 1, 2017, during the CrossFit Health Conference at Monona Terrace in Madison, Wisconsin, Professor Timothy Noakes shares his "untestable hypothesis" about the role of self-belief in sports victories. He discusses his then-forthcoming research as well, noting that he found, “If you put two competitors against each other, the instant the one guy goes ahead, the other person’s physiology changes.” The brain, he explains, “regulates the exercise performance … [and] the athlete who wins a close race chooses that outcome.”

Many states have laws regulating what individuals can say about food and nutrition. Some states extend this restriction to laws preventing anyone but a dietitian from providing nutritional guidance. An important milestone was reached in Maine this month in the fight against such restrictions: On June 11, LD 364 became law in Maine, affirming an individual’s right to access health care outside the medical establishment. The law protects the right of CrossFit affiliates to share the foundation of CrossFit — nutrition — with its clients.