This 2013 analysis, led by Robert Lustig and cited in his lecture at CrossFit HQ on March 9, 2019, investigates the association between sugar availability and diabetes through a review of international food supply data from the U.N. Food and Agricultural Organization. While the analysis is limited by its correlative nature and other issues surrounding both international and observational research, the data indicate that changes in sugar consumption have a stronger association with diabetes prevalence than changes in overall caloric consumption and that, at a population level, sugar consumption and GDP predict diabetes prevalence.

"From 1997 through 2016, medical marketing expanded substantially, and spending increased from $17.7 to $29.9 billion, with direct-to-consumer advertising for prescription drugs and health services accounting for the most rapid growth, and pharmaceutical marketing to health professionals accounting for most promotional spending."